Category - Business

Social Media Marketing Services: How Important To Small Businesses

social-media-marketing

In today’s digital world, social media platforms such as Facebook, LinkedIn, Twitter and Google are among the leading types of online marketing used by small businesses to market their brands and products. Recent reports from Media-bistro shows that over 70% of small businesses today are using various social media websites as their marketing tool. This, therefore, demonstrates the importance of social media marketing to small businesses.

Due to its cost-effectiveness, ability to generate enormous sales and its capability to reach potential customers, social media is gradually becoming an important marketing strategy for small businesses. Below are the major detailed factors marking the importance of social media marketing.

The acquisition of customers is easier on social media

Following the fact that almost half of the world is registered to various social media websites, it increases the chances of small businesses acquiring more potential customers through these platforms. E-Marketer shows that over 1.7 billion users are using social media enhancing the probability of small businesses acquiring more customers.

Social media is inexpensive and effective

Ideally, various social media websites are easy to access following their cheap and efficient qualities. As a result, small businesses are enabled to reach a large number of potential customers in little time with much ease. Interviews conducted by Forbes magazine on various corporate shows that social media marketing heightens business exposure.

Social media can generate more sales

Social media marketing goes a long way into ensuring leads are generated, thereby increasing the sales for small businesses using its various platforms. Recent surveys by social media today shows that 71% of people registered to different social media platforms are more likely to purchase goods from businesses marketing their brands on social media. Comparatively, a study carried out by Hub-Spot reveals that social media marketing produces more marketing leads compared to other marketing strategies.

Social media facilitates direct interaction with customers.

The advancement of technology has equipped social media platforms with the ability to enable businesses to interact with their clients directly. For that reason, small businesses can entice potential customers through engaging them in interactive techniques such as polls and Question and answer. Socialmediatoday reveals that 53% of marketers are utilizing social media as an engagement strategy to acquire more customers.

Multiple small businesses are looking forward to spending more time on social media

In response to the documented benefits of social media marketing on various media platforms, numerous small businesses are now investing more time in social media. Moreover, social media effective companies have highlighted the positive progress in their business. Socialmediatoday reveals that over 20% of marketers in small businesses spend two to three hours a day on social media. Insights conveyed by Swift page shows that 50% of small businesses disclose that they acquire more customers after spending more time on social media.

When considering the perfect marketing strategy to build your small business, social media offers the best chances of progression. Furthermore, social media marketing is an excellent method of improving and increasing customer base.

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How Redesigning or Revamping Website Helps Enhance Your Business?

redesigning-website-enhance-your-business-blog

Businessmen are often skeptical when it comes to website redesigning. Is website redesigning a necessity at the moment? Why should I invest in a redesign when I already have a decent website up and running? I’m not rebranding my business; why should I redesign the site now? If these are questions you throw in (you probably will), you got to read on to know ‘why’ and when a website redesign is essential and how it can benefit your business.

Compatible to all devices

The number of desktop users is dwindling and that of mobile and other handheld devices is going through the roof. Hence, naturally, it is inevitable to have a web design that is responsive on all these devices, abled to modify itself to fit in all these screens? This ensures that you attract all your potential leads, not allowing them to skip to other competitor sites that are compatible.

Gain trust from customers and Google

Google will love your website if it is in-line with its algorithm. You also need to have a regularly updated blog with high quality content. More number of blog shares will further be an added advantage. If your existing website is not so, it’s time to revamp and make it search engine friendly with quality content.

Social media integration is a plus

Yet again, content is the key! Worthy content that are shareable on social media like Facebook, Twitter, LinkedIn, etc will add value to your site. If your website lags in having Social media integration, get it done right away. This will aid you in having better exposure and reach to your customers.

User-friendly

Speed up your site with faster loading, as users these days hate being late even by a few seconds. It should be fast loading and each and every functionality on your website should be usable. Get rid of all visual clutters and present a neat and legible website.

Rebrand your business

You perhaps have started your business as an amateur in the industry. Having gained rich industry experience now, you can project it on your website with rich website redesign. Tell your customers who you are at present and explain the services or products you offer. Display the updated list of all your services and products, ensuring that there is nothing obsolete.

Cater to your customer grievances

Be responsive to complaints or feedback your customers throw on you. They can best judge your business. If there are a number of negative comments and complaints about your website – its loading time, content, navigation, and more, you have got nothing else to do other than getting it redesigned. Catering to your customers’ demands is after all the first and foremost task to do in any business.

Safe and secure surfing

Websites that are safe to browse are less resistive to achieving high ranking in search results. Installing SSL certificate to your web server will secure all the web traffic between the server and web browser. Your application protocol http turns https where “S” stands for Secure. Tot up your website’s value with SSL certificate by giving it a redesign if it lags in it at present.

There are a number of other ways in which you can benefit by redesigning your website which can altogether elevate your business. Make a concrete analysis of your own site and decide on redesigning. It is ideal to make such analysis at regular time intervals, as the trends and search engine algorithms keep changing every now and then.

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Best Digital Marketing Strategies To Increase ROI

Digital Marketing Strategies

Companies invest in digital marketing strategies assuming it would help reap best results and elevate their business to great levels. And yes, online marketing is of great support in boosting your business, but keep in mind that if you are not receiving the expected Return on Investment, all your efforts are going into the drain. Sorting things out, here are a few best tips on how to increase your Return on Investment using the best digital marketing strategies.

1.  Create best first impression with the landing page

2.  Views, likes and shares do not suffice

3. Practice in-bound marketing

4. Reach your targeted audience

5. Content is the key

6. Alert on Cocial media

Create best first impression with the landing page

The very first impression about your business is created with the outlook of landing page design. Increased lead generation, better click-through rates, and better conversion rates are all possible just by having the perfect landing page. Businesses that focus more on their landing page enjoy the best ROI. It is also true that websites that carry more than 40 landing web pages get twelve times more leads as compared to others that have just 4 to 8 pages.

Views, likes and shares do not suffice

You cannot keep boasting only of the likes and shares you receive. Gone are those days when these accounted a lot. You would rather have to hint on other elements such as total number of leads generated, website traffic received through enquiry form,social media, and so on; how far you have achieved the goals set, conversion rate for on-page and off-page SEO, etc.

Practice in-bound marketing

Annoying phone calls from unknown numbers and disturbing emails dropping into the mail box every now and then will very soon turn obsolete. Customers these days are well aware of easy ways to get rid of them. If your company should get searched online, you ought to practice very strong SEO strategy and have customer-centric content.

Reach your targeted audience

Running in the wrong path is equivalent to standing still, or even going behind; online marketing will be half done if you have identified your target audience. Google Analytics comes in handy in this regard. It helps you identify who your customers are. You also need to observe their online timings, where are they present? How to reach them? What do you have to offer them?

Content is the key

Be it a blog, whitepaper, infographic, video, podcasts, or whatever, content in any form is your key. You can easily build brand loyalty by including high quality, original and gripping piece of content. This has a great potential for brand building and lead generation.

Alert on social media

Facebook stands ahead of all other social media platforms with 1.59 billion monthly users. This is followed by Twitter with 320 monthly users. However, you should never stick on only to one or two social media platforms, rather focus on many. Keep delivering information with different posts. Keep monitoring results at regular time intervals and remain proactive.

There are a number of other measures to reap better Return on Investment using digital marketing. The right effort with rich content will certainly do the magic.

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Top Trending Online Brand Promotion Strategies

Online Promotion Strategies

This is the age of permission marketing. And now customers are also more informed than ever. So if you do anything silly with your online brand marketing, you will not only lose valuable and loyal customers, you will also lose your brand value.

How would you promote your brand so that customers keep coming back to your website and social media page?

We’ve picked up the best 5 strategies you can use to promote your online brand right away. Moreover, they’re also the latest trends because big giants like Samsung, Monster have been using these techniques.

Sound good?

Let’s jump in.

Keep your updates short (as short as you can) in Facebook

Do you know what would be the ideal character length for your Facebook update? Just 40 characters! You may wonder how come it’s just 40!

Here’s the thing. According to the research done by strategist Jeff Bullas, it was found that when you use Facebook updates of 40 characters, the post engagements increases by 86 percent. Moreover, if you give updates of 80 characters, your post-engagements reduced by 20 percent and you’ll only get 66 percent of post-engagements.

Character Length

The research was done on the retail industry and Jeff examined the rates of ‘like’ and ‘comment’ on each post. So if you’re thinking of promoting your brand, follow the KISS principle – Keep it short and sweet.

Create a short branded URL for promotion

Why use shortened URL? There’re two reasons.

First, it would help your customers remember it easily. Second, this is the new trend of online brand promotion.

All you need to do is to write down your present URL and find a shorter one which is inherent within the URL you already use.

short-url

For example, look at www.whiterobo.com. To promote their brand, these two individuals created a shorter URL which is part of their main URL and that is whiterobo.com. It’s easy to use and people can remember it easily.

Ideally, if you want to create a shorter URL, make sure it’s 15 characters or less including the dot. And you will make your mark.

Develop weekly YouTube Schedule

Many companies ignore this advice. But if you take account of top companies, you would see that they post minimum 8 videos in a matter of 2 weeks.

There’re two things you need to keep in mind.

video-length

First, you need to be posting video on YouTube on regular intervals.

Second, you need to make sure that the length of the video doesn’t go beyond 3-3.5 minutes. Why 3-3.5 minutes?

The Head of Content for Unruly Media, David Waterhouse did a research on top 50 YouTube Videos and he concluded that the average length of the top YouTube video is 2 minutes 54 seconds.

Generate more engagement with Instagram

Why do that when you can do everything with Facebook? Here’s the astonishing report given by Olapic and L2.

Instagram

It has been seen that Instagram has been the most engaged social media ever. Have a look at the report below and you would get why Instagram should be your number one choice in creating online brand promotion. That doesn’t mean you won’t do your brand promotion on Facebook. But sequence it in this order – Instagram first, Facebook second.

Use related Hashtags

Have a brand that you want to stand out with? According to the new trend followed by Giant companies, to promote your brand, the first thing you need to do is to use related hashtags whenever you post anything – on Facebook, on Twitter or on Instagram.

Hashtag

Why do that?

The reason is when you use related hashtags your followers can recognize your brand. You can call them “sub-brand-keywords” that can create havoc in your marketing effort.

Look at Samsung Mobile’s recent tweet and you’ll get an idea how to do it.

These strategies work if you work on them and within weeks you would be able to see a drastic difference in your brand engagement.

Out of these 5, what strategy will you implement for your online brand promotion?.

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Different Ways To Enhance Your Online Business

Enhance Your Online Business

The key word in online business now-a-days is “testing”. If you don’t test your current strategy first, you may see a dissonance between your desired and actual results; leave alone the time and efforts you would put in.

Now the question remains what to test?

Here’re 4 strategies you can test to increase your online business. For majority of online businesses these strategies worked. So they’re safe to test. Now there’s no one-size-fits-all strategy, but these things are easy to try and if you have 5-10 minutes to spare you can quickly apply one strategy out of these four.

Focus on one product:

In his 2004 book “The Paradox of Choice – Why More is Less”, psychologist Barry Schwartz remarked that if you eliminate options from consumers’ minds, it can greatly reduce their anxiety. So you can say that focus is the key. On your product or service page, focus on one product or service and write a great copy about it. It has been shown in research that people purchase more when they’ve nothing to opt from. You don’t need to take this strategy for granted. Just test it for a month and then see whether this strategy works for you or not.

Paradox of Choice

Write great copy:

Copywriting is underrated. People think if they talk about benefits along with features, they’ll win the bet. But as an entrepreneur, you know people don’t buy for benefits, they buy for relatedness. If you sell a product that teaches children of 5-9 years about how to study, you need to aim for their parents and you also need to include the language of those parents in your copy. Don’t talk about how your product will help them, rather rephrase it with how they will solve their problems. If you understand these two things – talking the language of your customers and solving a major problem they’re facing, you will sell much more.

Attract More People

Think about your headline:

Your headline can make or break the chance of making a sale. Here’s how. The first thing your prospective customer will read in your landing page is your headline. So make sure it should have a higher emotional marketing value. Why is it important to have a higher emotional value? Without higher emotional value, your potential customers will not feel related to your product. Here’s how you can check the emotional marketing value of your headline. Go to aminstitute.com, copy paste your headline in the box, select the category from the range of categories and press submit. You will get your EMV score. Higher the score, better would be your chances of attracting prospective customers.

Haedline Analyzer

Reposition your opt-in:

Your opt-in is the most important part of your website. People that are not buying from you can be your subscribers at least. And you can sell them afterward. Once they subscribe to your email list, you have a large number of potential customers who will hear from you once or twice in a week. So reposition your opt-in to increase your subscriber-count. Put it in the top right hand corner of your blog/website (it should be visible in every page). Moreover Derek Halpern of Social Triggers says that you should have an opt-in at the end of each blog post. Why? When you write great post, people will like it and if you remind them then and there, chances of subscribing to your email list will be much higher.

Social Triggers Opt In

The above strategies are tested again and again and they worked for most of the online businesses.

Which strategy do you like most among all? Pick one and start implementing. Remember? Testing is the key word in online business. Isn’t it?

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