Category - Digital Marketing

Smart Ways To Generate High Traffic To Your Website

Generate Traffic To Your Website

The traffic a website receives each day can be a gauge to measure how successful a particular site is on the web. It is the amount of people visiting a particular site each day. There is something also known as a “unique visitor” which is an individual with a unique IP address that is being recorded into your platform by the time he visits your website. However, unique visitors only mean that no matter how much they visit your website, only one IP address is recorded, thus, they can serve as a good tool to measure the amount and size of audience a website is receiving.

Most experts say that search engine optimization is a great way to generate audience towards a particular website. However, there are also various ways to gain traffic through marketing strategies. All you have to do is be sure that what you are engaging to gain audience suit best your needs and you are not wasting your time and effort in gaining better traffic and page views to your site.

Here are some tips which can help you generate a better traffic to your website:

1. Partnering With Different Social Media Influencer

Contacting a particular online influencer can be a big help, especially if you are starting up your website for the first time; you get to be introduced to thousands of people at once and your brand/website remains within the world wide web for a long time. When influencers talk about you and your website and link back to you, the amount of traffic you will receive will probably increase, so in the end, you get an ample amount of curious visitors within your website.

2. Search Engine Optimization

While being vastly used as an online marketing strategy, what benefits does SEO really give? Search Engine Optimization is often used to attract visitors to a particular site by using different keywords that would enable a website or article to appear high on the list of suggestions given by major search engine websites such as Google and Yahoo. Search engine optimization is an innovative and practical way to boost traffic to your website; all you ever need to invest is the ability to play with words and voila, your website has higher chances of appearing within the top lists of the search engines.

3. Curate Your Content

There is a huge difference between posting random contents on your site than carefully crafting and curating every article you post; that way, readers/customers are more likely to go back and recommend your site to other people.

4. Embed Your Website To Your Tweets

While Twitter is also known as a platform for micro-blogging, it can also be used to promote your website. Embedding your website link to certain tweets can help you gain more traffic since most people spend a lot of time over Twitter, it’s a good strategy to start and build up your audience.

5. Take Advantage of Other Website’s Comment Section

One of the most efficient and cost-effective ways to gain traffic is by leaving sensible comments on other people’s website and putting a link back to your site just right after you finish your statement. That way, people will know and have access to your blog, thus, increasing your daily traffic. It’s a bonus if people will love your blog, so it is important to really curate your content, to keep people coming back.

These are just some effective and cost-cutting ways to gain traffic towards your website. However, you must also keep in mind that one of the keys into ensuring you would gain visitors and increase your traffic is to write and create quality contents. When you make people hooked to your articles, there is higher chances that they will be back for more. Also, it is important to know your target audience, and from there, cater to what you think they would enjoy reading if you’re running a blog or carefully choose products that you know they would surely buy if you are running a business website.

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7 Tips To Attain Success In Facebook Marketing

facebook-marketing

It is a known fact that Facebook is among the major leading social media platforms in the world. Ideally, Facebook is loved by many people for its ability to enable users to share videos and photos. Business owners also use Facebook as their primary source of sales, traffic, and branding. Many marketers have revealed that various strategies could be utilized to market in Facebook successfully.

The following list shows the different strategies that could be effective for making Facebook a marketing strategy for many businesses.

Using your email signature to show your URL fan page

Instead of using your email to contact clients, it would be effective to use your e-mail signature in showing your fan page URL. Furthermore, having your Facebook media pages URL under your email messages makes it more visible for clients to see and click it thereby inviting traffic.

Using the existing traffic as leverage for your site

It is good to remember that it’s highly recommended to have a website for each business as it works as your storefront for potential customers to purchase products as well as learn more about the services of your business. Therefore, leveraging the traffic in your site through including a Facebook icon that is visible and accessible makes it easier for potential customers to visit your Facebook page.

Promoting Facebook page in your various places of business

Promoting your Facebook page to customers visiting your store is a major way of letting your customers know that you are on Facebook. Therefore, Facebook marketing should be done both online and offline to successfully acquire more clients.

Sending an Email Blast

Sending out an email blast is among the best ways of letting people know that you are on Facebook, and getting people to like your page. MailChimp and Aweber are the most credited email marketing tools. However, it is advisable to send emails blasts on weekday mornings for a productive conversation following Hub-Spot’s study that morning e-mails receive very high CTR.

Creating a Schedule for Updating your Status

According to Socialmediatoday, the average active Facebook users on a daily basis are 758 million. Some of these millions of users could easily be potential customers. Therefore, it would be advisable to post specific contents on your Facebook page that attract your targeted audience. Such materials often involve educative, entertaining and empowering posts.

Finding Out the most Appropriate Time to Post

Among the Facebook page’s favorite features are insights. Visiting your posts insights enables you to determine the day and time when most of your fans are online. Therefore, when creating a schedule, it might be best to identify the time that most of your fans are online and mark these hours as the right moment to post-marketing contents.

Using Videos and Images for Content Updates

Perhaps what makes Facebook more attractive are the pictures and videos shared on Facebook News Feed. Consequently posting marketing materials comprising of images and videos gets over 180% engagements compared to other posts.

Therefore, using the detailed lists mentioned above ascertains the success of Facebook marketing.

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Social Media Marketing Services: How Important To Small Businesses

social-media-marketing

In today’s digital world, social media platforms such as Facebook, LinkedIn, Twitter and Google are among the leading types of online marketing used by small businesses to market their brands and products. Recent reports from Media-bistro shows that over 70% of small businesses today are using various social media websites as their marketing tool. This, therefore, demonstrates the importance of social media marketing to small businesses.

Due to its cost-effectiveness, ability to generate enormous sales and its capability to reach potential customers, social media is gradually becoming an important marketing strategy for small businesses. Below are the major detailed factors marking the importance of social media marketing.

The acquisition of customers is easier on social media

Following the fact that almost half of the world is registered to various social media websites, it increases the chances of small businesses acquiring more potential customers through these platforms. E-Marketer shows that over 1.7 billion users are using social media enhancing the probability of small businesses acquiring more customers.

Social media is inexpensive and effective

Ideally, various social media websites are easy to access following their cheap and efficient qualities. As a result, small businesses are enabled to reach a large number of potential customers in little time with much ease. Interviews conducted by Forbes magazine on various corporate shows that social media marketing heightens business exposure.

Social media can generate more sales

Social media marketing goes a long way into ensuring leads are generated, thereby increasing the sales for small businesses using its various platforms. Recent surveys by social media today shows that 71% of people registered to different social media platforms are more likely to purchase goods from businesses marketing their brands on social media. Comparatively, a study carried out by Hub-Spot reveals that social media marketing produces more marketing leads compared to other marketing strategies.

Social media facilitates direct interaction with customers.

The advancement of technology has equipped social media platforms with the ability to enable businesses to interact with their clients directly. For that reason, small businesses can entice potential customers through engaging them in interactive techniques such as polls and Question and answer. Socialmediatoday reveals that 53% of marketers are utilizing social media as an engagement strategy to acquire more customers.

Multiple small businesses are looking forward to spending more time on social media

In response to the documented benefits of social media marketing on various media platforms, numerous small businesses are now investing more time in social media. Moreover, social media effective companies have highlighted the positive progress in their business. Socialmediatoday reveals that over 20% of marketers in small businesses spend two to three hours a day on social media. Insights conveyed by Swift page shows that 50% of small businesses disclose that they acquire more customers after spending more time on social media.

When considering the perfect marketing strategy to build your small business, social media offers the best chances of progression. Furthermore, social media marketing is an excellent method of improving and increasing customer base.

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Search Engine Optimization Alphabets – Whiterobo

seo-alphabets-blog-whiterobo

SEO techniques and tactics are used to get more number of visitors to the website by obtaining a high-ranking placement in search results. Whiterobo wants to introduce some Search Engine Optimization (SEO) terms. If you are a beginner to SEO, you should learn the Search Engine Optimization Alphabets. Check out the SEO alphabets first to understand the search engine optimization’s terminology,

seo-alphabets

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5 Factors to Focus While Designing a Thriving Landing Page

landing-page-design-whiterobo

A landing page is one that serves to trigger conversion and finalize deals by attracting potential visitors to it. Businesses with high conversion landing pages, which is the key to success, are sure to enjoy triumph and victory.

What makes a landing page good or bad? Well, there can’t be a definite answer to this question, because it totally depends on how it is seen. Landing pages are different and so are the ways they are looked upon. The purpose, products, value proposition, audience and many others make differentiation in landing pages.

To be successful in designing a winning landing page, you need to ensure a couple of elements in your design that altogether leaves you rest assured of high conversion rates. A few of the most important elements to ensure are listed below:

Use big pictures

Human brain functions in a way that it conceives images at 60,000 faster rate as compared to texts. The big pictures on your website will instantly influence their mind. It is important that you use pictures only that are pertaining to your niche. High quality and photoshop pictures are to be used. For no reason whatsoever should you be using photoshop botches. You are smart enough if you use direct images projecting your services such as sure of product screenshots when yours is software, crystal-clear high quality image if it is an image selling site, and so on.

Gripping heading

Your heading is marks the beginning of your business. Make the best use of the heading to grab all your readers’ attention. This should carry the core gist of your business. A heading not more than 10 words is perfect, and those up to 20 words are fairly acceptable too.

Compelling sub-heading to upkeep your competence

While the heading helps you in absorbing your users’ attention, it is your sub-heading that entices them to stay on your page and continue reading on. Simply put, the sub-heading is your main heading in an elaborate form.

Say who you are

Of course, your entire website, directly or indirectly, explains who you are. Its heading, sub-heading, picture, video, and every other bit of it intend delivering a little more about your business. Take it a step forward by making it more inclined towards users. Rather than saying what you offer, explain about how your offerings benefit your visitors. How is it to say “Try this recipe and feel its heavenly taste” than to say “I’ve cooked a tasty recipe”? Doesn’t it certainly make a huge difference?

There is nothing wrong in boasting about your business. Who else would do if not you? Explain its benefits in a way that impresses the users and persuades them to explore and try your services.

Effective CTA

The ultimate purpose of all your provoking and compelling content on the website is after all to convert visitors into customers. Achieve this with effective Call to Action instruction wherever necessary. You may also choose to have multiple CTA instruction at different points at your site. Your primary goal is to keep leading your visitors towards you.

More to do too:

Including real testimonials with real names, numbers, photo, and contact information is a plus. The more authentic your website seems, the more trustworthy will your business look too. The landing page should also carry your contact information like the phone number, mail id, social network id, physical address, and all others using which your customers can reach you.

Live Chat has become a trend in most websites these days. Though it is not a mandate, it can aid you in boosting the website value. If at all you choose to have one, ensure that you have a dedicated system to attend to the queries or chats posted across.

A little more effort is all that it takes to reap the best benefits out of your site. Enjoy flourishing business by investing your time to ensure all the above.

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How Redesigning or Revamping Website Helps Enhance Your Business?

redesigning-website-enhance-your-business-blog

Businessmen are often skeptical when it comes to website redesigning. Is website redesigning a necessity at the moment? Why should I invest in a redesign when I already have a decent website up and running? I’m not rebranding my business; why should I redesign the site now? If these are questions you throw in (you probably will), you got to read on to know ‘why’ and when a website redesign is essential and how it can benefit your business.

Compatible to all devices

The number of desktop users is dwindling and that of mobile and other handheld devices is going through the roof. Hence, naturally, it is inevitable to have a web design that is responsive on all these devices, abled to modify itself to fit in all these screens? This ensures that you attract all your potential leads, not allowing them to skip to other competitor sites that are compatible.

Gain trust from customers and Google

Google will love your website if it is in-line with its algorithm. You also need to have a regularly updated blog with high quality content. More number of blog shares will further be an added advantage. If your existing website is not so, it’s time to revamp and make it search engine friendly with quality content.

Social media integration is a plus

Yet again, content is the key! Worthy content that are shareable on social media like Facebook, Twitter, LinkedIn, etc will add value to your site. If your website lags in having Social media integration, get it done right away. This will aid you in having better exposure and reach to your customers.

User-friendly

Speed up your site with faster loading, as users these days hate being late even by a few seconds. It should be fast loading and each and every functionality on your website should be usable. Get rid of all visual clutters and present a neat and legible website.

Rebrand your business

You perhaps have started your business as an amateur in the industry. Having gained rich industry experience now, you can project it on your website with rich website redesign. Tell your customers who you are at present and explain the services or products you offer. Display the updated list of all your services and products, ensuring that there is nothing obsolete.

Cater to your customer grievances

Be responsive to complaints or feedback your customers throw on you. They can best judge your business. If there are a number of negative comments and complaints about your website – its loading time, content, navigation, and more, you have got nothing else to do other than getting it redesigned. Catering to your customers’ demands is after all the first and foremost task to do in any business.

Safe and secure surfing

Websites that are safe to browse are less resistive to achieving high ranking in search results. Installing SSL certificate to your web server will secure all the web traffic between the server and web browser. Your application protocol http turns https where “S” stands for Secure. Tot up your website’s value with SSL certificate by giving it a redesign if it lags in it at present.

There are a number of other ways in which you can benefit by redesigning your website which can altogether elevate your business. Make a concrete analysis of your own site and decide on redesigning. It is ideal to make such analysis at regular time intervals, as the trends and search engine algorithms keep changing every now and then.

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How will Online Marketing Diagnosis Boost your Business?

Online Marketing Diagnosis Boost Your Business

If you’re asked how would you improve anything? You would scrub your head and then after pondering for some time, you may come up with this – “improvement happens when we can measure the current results for our past actions.”

In simple term, we’re going to talk about online marketing diagnosis and audit of your online marketing efforts. If you don’t know what online marketing diagnosis is, here are two words to remember – “search research”. And then go for inspection. What will you inspect? Your digital marketing effort! To have an idea about online marketing diagnosis, here’s an example (not exhaustive though).

Before going into inspection, we will ask you a single question – “Are you happy with the ROI of your digital marketing efforts?”

If it seems that you’ve been doing everything that you can do – like tweaking your website and content with long tail keywords, sending out email campaigns every week, creating flashy digital experience for your audience and much more and still you’re not seeing any positive difference in your results, what would you do?

You need to go for digital marketing diagnosis. If you go for digital marketing diagnosis, you will realize that by changing few things only, you can boost your sales and convertibility.

How? Here’s how.

Review your digital marketing strategy

You may have taken a marketing strategy one year ago. And still going on with the same strategy. Do you think it is still working? Track your results and match up with your efforts. Is there any gap in your actual and desired results? Maybe one year ago, you gave more emphasis on Facebook, but time has changed; you need to pay more heed to Instagram because it has been seen that in Instagram the post engagement is 15 times more than Facebook.

Analyze your conversion

Who is buying your stuff? Do the audience whom you’ve targeted before buy your stuff or there’s a different set of audience now? Analyze your audience and target your strategy according to their particular preference, taste, choice and behavior. If you can assess your customers (who have already bought from you) well, you will be able to find the right audience for your business.

Social media review

Are you satisfied with the results you’re getting from social media? If not, it’s time that you review your social media strategy . Do research and try to find out why your strategy isn’t working. Are you too infrequent in social media? Even if you update frequently, do you post short updates or long updates? Do you add images or info-graphics? Do you use relevant hash-tags? Do you answer questions of your fans and followers? Look closely. You will find that one or two things may be missing from your social media strategy implementation. If you can tweak and change one or two social media habits, things will certainly get better.

Review customer experience on website

Forget that you own your website and visit your website from the perspective of your potential customers. Are you feeling great visiting the website? Is it user-friendly? Do the font and size of the words seem light on your eyes? Are you providing more value than your competitors? Does the website convey the brand image? If not, change and improve your customer experience.

Are you stuck in one place or exploring possible opportunities?

Many brands are wasting their opportunities simply by not reviewing and changing their digital marketing strategy every few months. The best way to understand if you’re losing opportunities is to check your competitors’ current digital strategy and how they’re operating the whole thing. Are they concentrating more on v-log (video blog)? Or they’re emphasizing on content marketing? No. You don’t need to follow them. Understanding their strategy will help you find new ideas and you may find new ways to add value to your potential customers.

Do your online marketing diagnosis and you’ll realize that you can boost your sales and enhance your business almost by 100% only in few months.

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Best Digital Marketing Strategies To Increase ROI

Digital Marketing Strategies

Companies invest in digital marketing strategies assuming it would help reap best results and elevate their business to great levels. And yes, online marketing is of great support in boosting your business, but keep in mind that if you are not receiving the expected Return on Investment, all your efforts are going into the drain. Sorting things out, here are a few best tips on how to increase your Return on Investment using the best digital marketing strategies.

1.  Create best first impression with the landing page

2.  Views, likes and shares do not suffice

3. Practice in-bound marketing

4. Reach your targeted audience

5. Content is the key

6. Alert on Cocial media

Create best first impression with the landing page

The very first impression about your business is created with the outlook of landing page design. Increased lead generation, better click-through rates, and better conversion rates are all possible just by having the perfect landing page. Businesses that focus more on their landing page enjoy the best ROI. It is also true that websites that carry more than 40 landing web pages get twelve times more leads as compared to others that have just 4 to 8 pages.

Views, likes and shares do not suffice

You cannot keep boasting only of the likes and shares you receive. Gone are those days when these accounted a lot. You would rather have to hint on other elements such as total number of leads generated, website traffic received through enquiry form,social media, and so on; how far you have achieved the goals set, conversion rate for on-page and off-page SEO, etc.

Practice in-bound marketing

Annoying phone calls from unknown numbers and disturbing emails dropping into the mail box every now and then will very soon turn obsolete. Customers these days are well aware of easy ways to get rid of them. If your company should get searched online, you ought to practice very strong SEO strategy and have customer-centric content.

Reach your targeted audience

Running in the wrong path is equivalent to standing still, or even going behind; online marketing will be half done if you have identified your target audience. Google Analytics comes in handy in this regard. It helps you identify who your customers are. You also need to observe their online timings, where are they present? How to reach them? What do you have to offer them?

Content is the key

Be it a blog, whitepaper, infographic, video, podcasts, or whatever, content in any form is your key. You can easily build brand loyalty by including high quality, original and gripping piece of content. This has a great potential for brand building and lead generation.

Alert on social media

Facebook stands ahead of all other social media platforms with 1.59 billion monthly users. This is followed by Twitter with 320 monthly users. However, you should never stick on only to one or two social media platforms, rather focus on many. Keep delivering information with different posts. Keep monitoring results at regular time intervals and remain proactive.

There are a number of other measures to reap better Return on Investment using digital marketing. The right effort with rich content will certainly do the magic.

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What are the Pros and Cons in Paid Digital Marketing?

paid-digital-marketing-pros-cons

In recent report published by Rebecca Lieb and Jeremia Owyang, they’ve explained digital marketing in a new light. They combined three digital marketing , paid, owned and earned and came up with “converged media.”

converged-media

In the recent years, it has been seen that the popularity of owned and earned digital marketing have drastically increased; whereas the paid digital marketing has lost its old glory.

Even if it seems that paid digital marketing has less potential convertibility according to many digital marketers, is it the reality?

In this article, we will critically analyze paid digital marketing and will find out the chief advantages and disadvantages.

Let’s get started.

Advantages of Paid Digital Marketing

This is the age of permission marketing. Thus many digital marketers feel that paid digital marketing may take away the permission from the dictionary of marketing. But reality is something else. If you’re one of those who believe that paid digital marketing doesn’t work, look at the following advantages –

Highly targeted ads: Contrary to popular belief that paid digital Marketing is robbing off the privacy of customers, paid digital marketing only shows relevant ads to people. Unlike traditional advertising, it doesn’t throw generalized ads on public. They pick and select the most relevant ads to people who are most interested in that topic. As an example, let’s have a look at the paid ads in the image below

google-paid-ads

Tracking ROI would be easier: As you will only pay for the ads when they would be clicked, it would be easier for you to track spending and you will also be able to find out how much return on investment (ROI) you have got. For example, if a company invests $200 per month on paid ads and they set their maximum pay per click as $0.50, there could be maximum 400 clicks in a month. If only 1% converts at a sale price of $100 per sale, the total sales would be $400 a month. That means the return on investment is –

ROI = Total Return/Investment*100 = $400/$200*100 = 200%.

Top placement: Paying helps. You know that there are no free lunches, thus if you pay for your marketing, it will definitely help. In paid digital marketing, you would be able to appear ahead of your competition. More you will pay, better would be your reach to the relevant audience. Your success rate depends on the placement of ads. If your ads are on the top, then your conversion rate will increase as consumers click more on the top.

top-ads

Disadvantages of Paid Digital Marketing

There are also some demerits. Let’s look at them.

Paid digital marketing is expensive: You will get the maximum benefits from paid ads when it’s on the top of the page. But to do that you need to pay a lot more than you can ever think. Thus only giant companies who have prodigious budget to invest on paid digital marketing go for it. Small businesses look for ways to integrate owned, earned and paid digital marketing.

Avoidance of general audience: Even if, paid digital marketing works when you have a big budget, general audience ignores paid ads. This is not good news for people who rely solely on paid ads. Many people tune off the ads because they don’t like them. This is the age of permission marketing and people don’t like ads when they search for stuffs.

So what would be the solution? Should we go for paid media? The best solution depends on the type of firm you are and the budget you have. If you’re a big company and have a hefty budget, you can rely solely on paid digital marketing, but if you’re a small business and trying to spread the word or to make the sale, it’s better to go for converged digital marketing strategy.

earned-media

Having said that, paid digital marketing works only then, when you associate with a marketing firm who can walk the talk for you.

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Top Trending Online Brand Promotion Strategies

Online Promotion Strategies

This is the age of permission marketing. And now customers are also more informed than ever. So if you do anything silly with your online brand marketing, you will not only lose valuable and loyal customers, you will also lose your brand value.

How would you promote your brand so that customers keep coming back to your website and social media page?

We’ve picked up the best 5 strategies you can use to promote your online brand right away. Moreover, they’re also the latest trends because big giants like Samsung, Monster have been using these techniques.

Sound good?

Let’s jump in.

Keep your updates short (as short as you can) in Facebook

Do you know what would be the ideal character length for your Facebook update? Just 40 characters! You may wonder how come it’s just 40!

Here’s the thing. According to the research done by strategist Jeff Bullas, it was found that when you use Facebook updates of 40 characters, the post engagements increases by 86 percent. Moreover, if you give updates of 80 characters, your post-engagements reduced by 20 percent and you’ll only get 66 percent of post-engagements.

Character Length

The research was done on the retail industry and Jeff examined the rates of ‘like’ and ‘comment’ on each post. So if you’re thinking of promoting your brand, follow the KISS principle – Keep it short and sweet.

Create a short branded URL for promotion

Why use shortened URL? There’re two reasons.

First, it would help your customers remember it easily. Second, this is the new trend of online brand promotion.

All you need to do is to write down your present URL and find a shorter one which is inherent within the URL you already use.

short-url

For example, look at www.whiterobo.com. To promote their brand, these two individuals created a shorter URL which is part of their main URL and that is whiterobo.com. It’s easy to use and people can remember it easily.

Ideally, if you want to create a shorter URL, make sure it’s 15 characters or less including the dot. And you will make your mark.

Develop weekly YouTube Schedule

Many companies ignore this advice. But if you take account of top companies, you would see that they post minimum 8 videos in a matter of 2 weeks.

There’re two things you need to keep in mind.

video-length

First, you need to be posting video on YouTube on regular intervals.

Second, you need to make sure that the length of the video doesn’t go beyond 3-3.5 minutes. Why 3-3.5 minutes?

The Head of Content for Unruly Media, David Waterhouse did a research on top 50 YouTube Videos and he concluded that the average length of the top YouTube video is 2 minutes 54 seconds.

Generate more engagement with Instagram

Why do that when you can do everything with Facebook? Here’s the astonishing report given by Olapic and L2.

Instagram

It has been seen that Instagram has been the most engaged social media ever. Have a look at the report below and you would get why Instagram should be your number one choice in creating online brand promotion. That doesn’t mean you won’t do your brand promotion on Facebook. But sequence it in this order – Instagram first, Facebook second.

Use related Hashtags

Have a brand that you want to stand out with? According to the new trend followed by Giant companies, to promote your brand, the first thing you need to do is to use related hashtags whenever you post anything – on Facebook, on Twitter or on Instagram.

Hashtag

Why do that?

The reason is when you use related hashtags your followers can recognize your brand. You can call them “sub-brand-keywords” that can create havoc in your marketing effort.

Look at Samsung Mobile’s recent tweet and you’ll get an idea how to do it.

These strategies work if you work on them and within weeks you would be able to see a drastic difference in your brand engagement.

Out of these 5, what strategy will you implement for your online brand promotion?.

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