Category - Online Marketing

How will Online Marketing Diagnosis Boost your Business?

Online Marketing Diagnosis Boost Your Business

If you’re asked how would you improve anything? You would scrub your head and then after pondering for some time, you may come up with this – “improvement happens when we can measure the current results for our past actions.”

In simple term, we’re going to talk about online marketing diagnosis and audit of your online marketing efforts. If you don’t know what online marketing diagnosis is, here are two words to remember – “search research”. And then go for inspection. What will you inspect? Your digital marketing effort! To have an idea about online marketing diagnosis, here’s an example (not exhaustive though).

Before going into inspection, we will ask you a single question – “Are you happy with the ROI of your digital marketing efforts?”

If it seems that you’ve been doing everything that you can do – like tweaking your website and content with long tail keywords, sending out email campaigns every week, creating flashy digital experience for your audience and much more and still you’re not seeing any positive difference in your results, what would you do?

You need to go for digital marketing diagnosis. If you go for digital marketing diagnosis, you will realize that by changing few things only, you can boost your sales and convertibility.

How? Here’s how.

Review your digital marketing strategy

You may have taken a marketing strategy one year ago. And still going on with the same strategy. Do you think it is still working? Track your results and match up with your efforts. Is there any gap in your actual and desired results? Maybe one year ago, you gave more emphasis on Facebook, but time has changed; you need to pay more heed to Instagram because it has been seen that in Instagram the post engagement is 15 times more than Facebook.

Analyze your conversion

Who is buying your stuff? Do the audience whom you’ve targeted before buy your stuff or there’s a different set of audience now? Analyze your audience and target your strategy according to their particular preference, taste, choice and behavior. If you can assess your customers (who have already bought from you) well, you will be able to find the right audience for your business.

Social media review

Are you satisfied with the results you’re getting from social media? If not, it’s time that you review your social media strategy . Do research and try to find out why your strategy isn’t working. Are you too infrequent in social media? Even if you update frequently, do you post short updates or long updates? Do you add images or info-graphics? Do you use relevant hash-tags? Do you answer questions of your fans and followers? Look closely. You will find that one or two things may be missing from your social media strategy implementation. If you can tweak and change one or two social media habits, things will certainly get better.

Review customer experience on website

Forget that you own your website and visit your website from the perspective of your potential customers. Are you feeling great visiting the website? Is it user-friendly? Do the font and size of the words seem light on your eyes? Are you providing more value than your competitors? Does the website convey the brand image? If not, change and improve your customer experience.

Are you stuck in one place or exploring possible opportunities?

Many brands are wasting their opportunities simply by not reviewing and changing their digital marketing strategy every few months. The best way to understand if you’re losing opportunities is to check your competitors’ current digital strategy and how they’re operating the whole thing. Are they concentrating more on v-log (video blog)? Or they’re emphasizing on content marketing? No. You don’t need to follow them. Understanding their strategy will help you find new ideas and you may find new ways to add value to your potential customers.

Do your online marketing diagnosis and you’ll realize that you can boost your sales and enhance your business almost by 100% only in few months.

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Best Digital Marketing Strategies To Increase ROI

Digital Marketing Strategies

Companies invest in digital marketing strategies assuming it would help reap best results and elevate their business to great levels. And yes, online marketing is of great support in boosting your business, but keep in mind that if you are not receiving the expected Return on Investment, all your efforts are going into the drain. Sorting things out, here are a few best tips on how to increase your Return on Investment using the best digital marketing strategies.

1.  Create best first impression with the landing page

2.  Views, likes and shares do not suffice

3. Practice in-bound marketing

4. Reach your targeted audience

5. Content is the key

6. Alert on Cocial media

Create best first impression with the landing page

The very first impression about your business is created with the outlook of landing page design. Increased lead generation, better click-through rates, and better conversion rates are all possible just by having the perfect landing page. Businesses that focus more on their landing page enjoy the best ROI. It is also true that websites that carry more than 40 landing web pages get twelve times more leads as compared to others that have just 4 to 8 pages.

Views, likes and shares do not suffice

You cannot keep boasting only of the likes and shares you receive. Gone are those days when these accounted a lot. You would rather have to hint on other elements such as total number of leads generated, website traffic received through enquiry form,social media, and so on; how far you have achieved the goals set, conversion rate for on-page and off-page SEO, etc.

Practice in-bound marketing

Annoying phone calls from unknown numbers and disturbing emails dropping into the mail box every now and then will very soon turn obsolete. Customers these days are well aware of easy ways to get rid of them. If your company should get searched online, you ought to practice very strong SEO strategy and have customer-centric content.

Reach your targeted audience

Running in the wrong path is equivalent to standing still, or even going behind; online marketing will be half done if you have identified your target audience. Google Analytics comes in handy in this regard. It helps you identify who your customers are. You also need to observe their online timings, where are they present? How to reach them? What do you have to offer them?

Content is the key

Be it a blog, whitepaper, infographic, video, podcasts, or whatever, content in any form is your key. You can easily build brand loyalty by including high quality, original and gripping piece of content. This has a great potential for brand building and lead generation.

Alert on social media

Facebook stands ahead of all other social media platforms with 1.59 billion monthly users. This is followed by Twitter with 320 monthly users. However, you should never stick on only to one or two social media platforms, rather focus on many. Keep delivering information with different posts. Keep monitoring results at regular time intervals and remain proactive.

There are a number of other measures to reap better Return on Investment using digital marketing. The right effort with rich content will certainly do the magic.

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What are the Pros and Cons in Paid Digital Marketing?

paid-digital-marketing-pros-cons

In recent report published by Rebecca Lieb and Jeremia Owyang, they’ve explained digital marketing in a new light. They combined three digital marketing , paid, owned and earned and came up with “converged media.”

converged-media

In the recent years, it has been seen that the popularity of owned and earned digital marketing have drastically increased; whereas the paid digital marketing has lost its old glory.

Even if it seems that paid digital marketing has less potential convertibility according to many digital marketers, is it the reality?

In this article, we will critically analyze paid digital marketing and will find out the chief advantages and disadvantages.

Let’s get started.

Advantages of Paid Digital Marketing

This is the age of permission marketing. Thus many digital marketers feel that paid digital marketing may take away the permission from the dictionary of marketing. But reality is something else. If you’re one of those who believe that paid digital marketing doesn’t work, look at the following advantages –

Highly targeted ads: Contrary to popular belief that paid digital Marketing is robbing off the privacy of customers, paid digital marketing only shows relevant ads to people. Unlike traditional advertising, it doesn’t throw generalized ads on public. They pick and select the most relevant ads to people who are most interested in that topic. As an example, let’s have a look at the paid ads in the image below

google-paid-ads

Tracking ROI would be easier: As you will only pay for the ads when they would be clicked, it would be easier for you to track spending and you will also be able to find out how much return on investment (ROI) you have got. For example, if a company invests $200 per month on paid ads and they set their maximum pay per click as $0.50, there could be maximum 400 clicks in a month. If only 1% converts at a sale price of $100 per sale, the total sales would be $400 a month. That means the return on investment is –

ROI = Total Return/Investment*100 = $400/$200*100 = 200%.

Top placement: Paying helps. You know that there are no free lunches, thus if you pay for your marketing, it will definitely help. In paid digital marketing, you would be able to appear ahead of your competition. More you will pay, better would be your reach to the relevant audience. Your success rate depends on the placement of ads. If your ads are on the top, then your conversion rate will increase as consumers click more on the top.

top-ads

Disadvantages of Paid Digital Marketing

There are also some demerits. Let’s look at them.

Paid digital marketing is expensive: You will get the maximum benefits from paid ads when it’s on the top of the page. But to do that you need to pay a lot more than you can ever think. Thus only giant companies who have prodigious budget to invest on paid digital marketing go for it. Small businesses look for ways to integrate owned, earned and paid digital marketing.

Avoidance of general audience: Even if, paid digital marketing works when you have a big budget, general audience ignores paid ads. This is not good news for people who rely solely on paid ads. Many people tune off the ads because they don’t like them. This is the age of permission marketing and people don’t like ads when they search for stuffs.

So what would be the solution? Should we go for paid media? The best solution depends on the type of firm you are and the budget you have. If you’re a big company and have a hefty budget, you can rely solely on paid digital marketing, but if you’re a small business and trying to spread the word or to make the sale, it’s better to go for converged digital marketing strategy.

earned-media

Having said that, paid digital marketing works only then, when you associate with a marketing firm who can walk the talk for you.

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Top Trending Online Brand Promotion Strategies

Online Promotion Strategies

This is the age of permission marketing. And now customers are also more informed than ever. So if you do anything silly with your online brand marketing, you will not only lose valuable and loyal customers, you will also lose your brand value.

How would you promote your brand so that customers keep coming back to your website and social media page?

We’ve picked up the best 5 strategies you can use to promote your online brand right away. Moreover, they’re also the latest trends because big giants like Samsung, Monster have been using these techniques.

Sound good?

Let’s jump in.

Keep your updates short (as short as you can) in Facebook

Do you know what would be the ideal character length for your Facebook update? Just 40 characters! You may wonder how come it’s just 40!

Here’s the thing. According to the research done by strategist Jeff Bullas, it was found that when you use Facebook updates of 40 characters, the post engagements increases by 86 percent. Moreover, if you give updates of 80 characters, your post-engagements reduced by 20 percent and you’ll only get 66 percent of post-engagements.

Character Length

The research was done on the retail industry and Jeff examined the rates of ‘like’ and ‘comment’ on each post. So if you’re thinking of promoting your brand, follow the KISS principle – Keep it short and sweet.

Create a short branded URL for promotion

Why use shortened URL? There’re two reasons.

First, it would help your customers remember it easily. Second, this is the new trend of online brand promotion.

All you need to do is to write down your present URL and find a shorter one which is inherent within the URL you already use.

short-url

For example, look at www.whiterobo.com. To promote their brand, these two individuals created a shorter URL which is part of their main URL and that is whiterobo.com. It’s easy to use and people can remember it easily.

Ideally, if you want to create a shorter URL, make sure it’s 15 characters or less including the dot. And you will make your mark.

Develop weekly YouTube Schedule

Many companies ignore this advice. But if you take account of top companies, you would see that they post minimum 8 videos in a matter of 2 weeks.

There’re two things you need to keep in mind.

video-length

First, you need to be posting video on YouTube on regular intervals.

Second, you need to make sure that the length of the video doesn’t go beyond 3-3.5 minutes. Why 3-3.5 minutes?

The Head of Content for Unruly Media, David Waterhouse did a research on top 50 YouTube Videos and he concluded that the average length of the top YouTube video is 2 minutes 54 seconds.

Generate more engagement with Instagram

Why do that when you can do everything with Facebook? Here’s the astonishing report given by Olapic and L2.

Instagram

It has been seen that Instagram has been the most engaged social media ever. Have a look at the report below and you would get why Instagram should be your number one choice in creating online brand promotion. That doesn’t mean you won’t do your brand promotion on Facebook. But sequence it in this order – Instagram first, Facebook second.

Use related Hashtags

Have a brand that you want to stand out with? According to the new trend followed by Giant companies, to promote your brand, the first thing you need to do is to use related hashtags whenever you post anything – on Facebook, on Twitter or on Instagram.

Hashtag

Why do that?

The reason is when you use related hashtags your followers can recognize your brand. You can call them “sub-brand-keywords” that can create havoc in your marketing effort.

Look at Samsung Mobile’s recent tweet and you’ll get an idea how to do it.

These strategies work if you work on them and within weeks you would be able to see a drastic difference in your brand engagement.

Out of these 5, what strategy will you implement for your online brand promotion?.

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Different Ways To Enhance Your Online Business

Enhance Your Online Business

The key word in online business now-a-days is “testing”. If you don’t test your current strategy first, you may see a dissonance between your desired and actual results; leave alone the time and efforts you would put in.

Now the question remains what to test?

Here’re 4 strategies you can test to increase your online business. For majority of online businesses these strategies worked. So they’re safe to test. Now there’s no one-size-fits-all strategy, but these things are easy to try and if you have 5-10 minutes to spare you can quickly apply one strategy out of these four.

Focus on one product:

In his 2004 book “The Paradox of Choice – Why More is Less”, psychologist Barry Schwartz remarked that if you eliminate options from consumers’ minds, it can greatly reduce their anxiety. So you can say that focus is the key. On your product or service page, focus on one product or service and write a great copy about it. It has been shown in research that people purchase more when they’ve nothing to opt from. You don’t need to take this strategy for granted. Just test it for a month and then see whether this strategy works for you or not.

Paradox of Choice

Write great copy:

Copywriting is underrated. People think if they talk about benefits along with features, they’ll win the bet. But as an entrepreneur, you know people don’t buy for benefits, they buy for relatedness. If you sell a product that teaches children of 5-9 years about how to study, you need to aim for their parents and you also need to include the language of those parents in your copy. Don’t talk about how your product will help them, rather rephrase it with how they will solve their problems. If you understand these two things – talking the language of your customers and solving a major problem they’re facing, you will sell much more.

Attract More People

Think about your headline:

Your headline can make or break the chance of making a sale. Here’s how. The first thing your prospective customer will read in your landing page is your headline. So make sure it should have a higher emotional marketing value. Why is it important to have a higher emotional value? Without higher emotional value, your potential customers will not feel related to your product. Here’s how you can check the emotional marketing value of your headline. Go to aminstitute.com, copy paste your headline in the box, select the category from the range of categories and press submit. You will get your EMV score. Higher the score, better would be your chances of attracting prospective customers.

Haedline Analyzer

Reposition your opt-in:

Your opt-in is the most important part of your website. People that are not buying from you can be your subscribers at least. And you can sell them afterward. Once they subscribe to your email list, you have a large number of potential customers who will hear from you once or twice in a week. So reposition your opt-in to increase your subscriber-count. Put it in the top right hand corner of your blog/website (it should be visible in every page). Moreover Derek Halpern of Social Triggers says that you should have an opt-in at the end of each blog post. Why? When you write great post, people will like it and if you remind them then and there, chances of subscribing to your email list will be much higher.

Social Triggers Opt In

The above strategies are tested again and again and they worked for most of the online businesses.

Which strategy do you like most among all? Pick one and start implementing. Remember? Testing is the key word in online business. Isn’t it?

Got questions? Email us at: marketing@tomrain.com for answers.
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