Category - Website Designing and Development

5 Factors to Focus While Designing a Thriving Landing Page

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A landing page is one that serves to trigger conversion and finalize deals by attracting potential visitors to it. Businesses with high conversion landing pages, which is the key to success, are sure to enjoy triumph and victory.

What makes a landing page good or bad? Well, there can’t be a definite answer to this question, because it totally depends on how it is seen. Landing pages are different and so are the ways they are looked upon. The purpose, products, value proposition, audience and many others make differentiation in landing pages.

To be successful in designing a winning landing page, you need to ensure a couple of elements in your design that altogether leaves you rest assured of high conversion rates. A few of the most important elements to ensure are listed below:

Use big pictures

Human brain functions in a way that it conceives images at 60,000 faster rate as compared to texts. The big pictures on your website will instantly influence their mind. It is important that you use pictures only that are pertaining to your niche. High quality and photoshop pictures are to be used. For no reason whatsoever should you be using photoshop botches. You are smart enough if you use direct images projecting your services such as sure of product screenshots when yours is software, crystal-clear high quality image if it is an image selling site, and so on.

Gripping heading

Your heading is marks the beginning of your business. Make the best use of the heading to grab all your readers’ attention. This should carry the core gist of your business. A heading not more than 10 words is perfect, and those up to 20 words are fairly acceptable too.

Compelling sub-heading to upkeep your competence

While the heading helps you in absorbing your users’ attention, it is your sub-heading that entices them to stay on your page and continue reading on. Simply put, the sub-heading is your main heading in an elaborate form.

Say who you are

Of course, your entire website, directly or indirectly, explains who you are. Its heading, sub-heading, picture, video, and every other bit of it intend delivering a little more about your business. Take it a step forward by making it more inclined towards users. Rather than saying what you offer, explain about how your offerings benefit your visitors. How is it to say “Try this recipe and feel its heavenly taste” than to say “I’ve cooked a tasty recipe”? Doesn’t it certainly make a huge difference?

There is nothing wrong in boasting about your business. Who else would do if not you? Explain its benefits in a way that impresses the users and persuades them to explore and try your services.

Effective CTA

The ultimate purpose of all your provoking and compelling content on the website is after all to convert visitors into customers. Achieve this with effective Call to Action instruction wherever necessary. You may also choose to have multiple CTA instruction at different points at your site. Your primary goal is to keep leading your visitors towards you.

More to do too:

Including real testimonials with real names, numbers, photo, and contact information is a plus. The more authentic your website seems, the more trustworthy will your business look too. The landing page should also carry your contact information like the phone number, mail id, social network id, physical address, and all others using which your customers can reach you.

Live Chat has become a trend in most websites these days. Though it is not a mandate, it can aid you in boosting the website value. If at all you choose to have one, ensure that you have a dedicated system to attend to the queries or chats posted across.

A little more effort is all that it takes to reap the best benefits out of your site. Enjoy flourishing business by investing your time to ensure all the above.

Got questions? Email us at: marketing@tomrain.com for answers.
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How Redesigning or Revamping Website Helps Enhance Your Business?

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Businessmen are often skeptical when it comes to website redesigning. Is website redesigning a necessity at the moment? Why should I invest in a redesign when I already have a decent website up and running? I’m not rebranding my business; why should I redesign the site now? If these are questions you throw in (you probably will), you got to read on to know ‘why’ and when a website redesign is essential and how it can benefit your business.

Compatible to all devices

The number of desktop users is dwindling and that of mobile and other handheld devices is going through the roof. Hence, naturally, it is inevitable to have a web design that is responsive on all these devices, abled to modify itself to fit in all these screens? This ensures that you attract all your potential leads, not allowing them to skip to other competitor sites that are compatible.

Gain trust from customers and Google

Google will love your website if it is in-line with its algorithm. You also need to have a regularly updated blog with high quality content. More number of blog shares will further be an added advantage. If your existing website is not so, it’s time to revamp and make it search engine friendly with quality content.

Social media integration is a plus

Yet again, content is the key! Worthy content that are shareable on social media like Facebook, Twitter, LinkedIn, etc will add value to your site. If your website lags in having Social media integration, get it done right away. This will aid you in having better exposure and reach to your customers.

User-friendly

Speed up your site with faster loading, as users these days hate being late even by a few seconds. It should be fast loading and each and every functionality on your website should be usable. Get rid of all visual clutters and present a neat and legible website.

Rebrand your business

You perhaps have started your business as an amateur in the industry. Having gained rich industry experience now, you can project it on your website with rich website redesign. Tell your customers who you are at present and explain the services or products you offer. Display the updated list of all your services and products, ensuring that there is nothing obsolete.

Cater to your customer grievances

Be responsive to complaints or feedback your customers throw on you. They can best judge your business. If there are a number of negative comments and complaints about your website – its loading time, content, navigation, and more, you have got nothing else to do other than getting it redesigned. Catering to your customers’ demands is after all the first and foremost task to do in any business.

Safe and secure surfing

Websites that are safe to browse are less resistive to achieving high ranking in search results. Installing SSL certificate to your web server will secure all the web traffic between the server and web browser. Your application protocol http turns https where “S” stands for Secure. Tot up your website’s value with SSL certificate by giving it a redesign if it lags in it at present.

There are a number of other ways in which you can benefit by redesigning your website which can altogether elevate your business. Make a concrete analysis of your own site and decide on redesigning. It is ideal to make such analysis at regular time intervals, as the trends and search engine algorithms keep changing every now and then.

Got questions? Email us at: marketing@tomrain.com for answers.
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