Companies invest in digital marketing strategies assuming it would help reap best results and elevate their business to great levels. And yes, online marketing is of great support in boosting your business, but keep in mind that if you are not receiving the expected Return on Investment, all your efforts are going into the drain. Sorting things out, here are a few best tips on how to increase your Return on Investment using the best digital marketing strategies.
1. Create best first impression with the landing page
2. Views, likes and shares do not suffice
3. Practice in-bound marketing
4. Reach your targeted audience
5. Content is the key
6. Alert on Cocial media
Create best first impression with the landing page
The very first impression about your business is created with the outlook of landing page design. Increased lead generation, better click-through rates, and better conversion rates are all possible just by having the perfect landing page. Businesses that focus more on their landing page enjoy the best ROI. It is also true that websites that carry more than 40 landing web pages get twelve times more leads as compared to others that have just 4 to 8 pages.
Views, likes and shares do not suffice
You cannot keep boasting only of the likes and shares you receive. Gone are those days when these accounted a lot. You would rather have to hint on other elements such as total number of leads generated, website traffic received through enquiry form,social media, and so on; how far you have achieved the goals set, conversion rate for on-page and off-page SEO, etc.
Practice in-bound marketing
Annoying phone calls from unknown numbers and disturbing emails dropping into the mail box every now and then will very soon turn obsolete. Customers these days are well aware of easy ways to get rid of them. If your company should get searched online, you ought to practice very strong SEO strategy and have customer-centric content.
Reach your targeted audience
Running in the wrong path is equivalent to standing still, or even going behind; online marketing will be half done if you have identified your target audience. Google Analytics comes in handy in this regard. It helps you identify who your customers are. You also need to observe their online timings, where are they present? How to reach them? What do you have to offer them?
Content is the key
Be it a blog, whitepaper, infographic, video, podcasts, or whatever, content in any form is your key. You can easily build brand loyalty by including high quality, original and gripping piece of content. This has a great potential for brand building and lead generation.
Alert on social media
Facebook stands ahead of all other social media platforms with 1.59 billion monthly users. This is followed by Twitter with 320 monthly users. However, you should never stick on only to one or two social media platforms, rather focus on many. Keep delivering information with different posts. Keep monitoring results at regular time intervals and remain proactive.
There are a number of other measures to reap better Return on Investment using digital marketing. The right effort with rich content will certainly do the magic.