It is a known fact that Facebook is among the major leading social media platforms in the world. Ideally, Facebook is loved by many people for its ability to enable users to share videos and photos. Business owners also use Facebook as their primary source of sales, traffic, and branding. Many marketers have revealed that various strategies could be utilized to market in Facebook successfully.
The following list shows the different strategies that could be effective for making Facebook a marketing strategy for many businesses.
Using your email signature to show your URL fan page
Instead of using your email to contact clients, it would be effective to use your e-mail signature in showing your fan page URL. Furthermore, having your Facebook media pages URL under your email messages makes it more visible for clients to see and click it thereby inviting traffic.
Using the existing traffic as leverage for your site
It is good to remember that it’s highly recommended to have a website for each business as it works as your storefront for potential customers to purchase products as well as learn more about the services of your business. Therefore, leveraging the traffic in your site through including a Facebook icon that is visible and accessible makes it easier for potential customers to visit your Facebook page.
Promoting Facebook page in your various places of business
Promoting your Facebook page to customers visiting your store is a major way of letting your customers know that you are on Facebook. Therefore, Facebook marketing should be done both online and offline to successfully acquire more clients.
Sending an Email Blast
Sending out an email blast is among the best ways of letting people know that you are on Facebook, and getting people to like your page. MailChimp and Aweber are the most credited email marketing tools. However, it is advisable to send emails blasts on weekday mornings for a productive conversation following Hub-Spot’s study that morning e-mails receive very high CTR.
Creating a Schedule for Updating your Status
According to Socialmediatoday, the average active Facebook users on a daily basis are 758 million. Some of these millions of users could easily be potential customers. Therefore, it would be advisable to post specific contents on your Facebook page that attract your targeted audience. Such materials often involve educative, entertaining and empowering posts.
Finding Out the most Appropriate Time to Post
Among the Facebook page’s favorite features are insights. Visiting your posts insights enables you to determine the day and time when most of your fans are online. Therefore, when creating a schedule, it might be best to identify the time that most of your fans are online and mark these hours as the right moment to post-marketing contents.
Using Videos and Images for Content Updates
Perhaps what makes Facebook more attractive are the pictures and videos shared on Facebook News Feed. Consequently posting marketing materials comprising of images and videos gets over 180% engagements compared to other posts.
Therefore, using the detailed lists mentioned above ascertains the success of Facebook marketing.