If you’re asked how would you improve anything? You would scrub your head and then after pondering for some time, you may come up with this – “improvement happens when we can measure the current results for our past actions.”
In simple term, we’re going to talk about online marketing diagnosis and audit of your online marketing efforts. If you don’t know what online marketing diagnosis is, here are two words to remember – “search research”. And then go for inspection. What will you inspect? Your digital marketing effort! To have an idea about online marketing diagnosis, here’s an example (not exhaustive though).
Before going into inspection, we will ask you a single question – “Are you happy with the ROI of your digital marketing efforts?”
If it seems that you’ve been doing everything that you can do – like tweaking your website and content with long tail keywords, sending out email campaigns every week, creating flashy digital experience for your audience and much more and still you’re not seeing any positive difference in your results, what would you do?
You need to go for digital marketing diagnosis. If you go for digital marketing diagnosis, you will realize that by changing few things only, you can boost your sales and convertibility.
How? Here’s how.
Review your digital marketing strategy
You may have taken a marketing strategy one year ago. And still going on with the same strategy. Do you think it is still working? Track your results and match up with your efforts. Is there any gap in your actual and desired results? Maybe one year ago, you gave more emphasis on Facebook, but time has changed; you need to pay more heed to Instagram because it has been seen that in Instagram the post engagement is 15 times more than Facebook.
Analyze your conversion
Who is buying your stuff? Do the audience whom you’ve targeted before buy your stuff or there’s a different set of audience now? Analyze your audience and target your strategy according to their particular preference, taste, choice and behavior. If you can assess your customers (who have already bought from you) well, you will be able to find the right audience for your business.
Social media review
Are you satisfied with the results you’re getting from social media? If not, it’s time that you review your social media strategy . Do research and try to find out why your strategy isn’t working. Are you too infrequent in social media? Even if you update frequently, do you post short updates or long updates? Do you add images or info-graphics? Do you use relevant hash-tags? Do you answer questions of your fans and followers? Look closely. You will find that one or two things may be missing from your social media strategy implementation. If you can tweak and change one or two social media habits, things will certainly get better.
Review customer experience on website
Forget that you own your website and visit your website from the perspective of your potential customers. Are you feeling great visiting the website? Is it user-friendly? Do the font and size of the words seem light on your eyes? Are you providing more value than your competitors? Does the website convey the brand image? If not, change and improve your customer experience.
Are you stuck in one place or exploring possible opportunities?
Many brands are wasting their opportunities simply by not reviewing and changing their digital marketing strategy every few months. The best way to understand if you’re losing opportunities is to check your competitors’ current digital strategy and how they’re operating the whole thing. Are they concentrating more on v-log (video blog)? Or they’re emphasizing on content marketing? No. You don’t need to follow them. Understanding their strategy will help you find new ideas and you may find new ways to add value to your potential customers.
Do your online marketing diagnosis and you’ll realize that you can boost your sales and enhance your business almost by 100% only in few months.