In today’s digital world, social media platforms such as Facebook, LinkedIn, Twitter and Google are among the leading types of online marketing used by small businesses to market their brands and products. Recent reports from Media-bistro shows that over 70% of small businesses today are using various social media websites as their marketing tool. This, therefore, demonstrates the importance of social media marketing to small businesses.
Due to its cost-effectiveness, ability to generate enormous sales and its capability to reach potential customers, social media is gradually becoming an important marketing strategy for small businesses. Below are the major detailed factors marking the importance of social media marketing.
The acquisition of customers is easier on social media
Following the fact that almost half of the world is registered to various social media websites, it increases the chances of small businesses acquiring more potential customers through these platforms. E-Marketer shows that over 1.7 billion users are using social media enhancing the probability of small businesses acquiring more customers.
Social media is inexpensive and effective
Ideally, various social media websites are easy to access following their cheap and efficient qualities. As a result, small businesses are enabled to reach a large number of potential customers in little time with much ease. Interviews conducted by Forbes magazine on various corporate shows that social media marketing heightens business exposure.
Social media can generate more sales
Social media marketing goes a long way into ensuring leads are generated, thereby increasing the sales for small businesses using its various platforms. Recent surveys by social media today shows that 71% of people registered to different social media platforms are more likely to purchase goods from businesses marketing their brands on social media. Comparatively, a study carried out by Hub-Spot reveals that social media marketing produces more marketing leads compared to other marketing strategies.
Social media facilitates direct interaction with customers.
The advancement of technology has equipped social media platforms with the ability to enable businesses to interact with their clients directly. For that reason, small businesses can entice potential customers through engaging them in interactive techniques such as polls and Question and answer. Socialmediatoday reveals that 53% of marketers are utilizing social media as an engagement strategy to acquire more customers.
Multiple small businesses are looking forward to spending more time on social media
In response to the documented benefits of social media marketing on various media platforms, numerous small businesses are now investing more time in social media. Moreover, social media effective companies have highlighted the positive progress in their business. Socialmediatoday reveals that over 20% of marketers in small businesses spend two to three hours a day on social media. Insights conveyed by Swift page shows that 50% of small businesses disclose that they acquire more customers after spending more time on social media.
When considering the perfect marketing strategy to build your small business, social media offers the best chances of progression. Furthermore, social media marketing is an excellent method of improving and increasing customer base.