Tag - Digital Marketing Strategies

Smart Ways To Generate High Traffic To Your Website

Generate Traffic To Your Website

The traffic a website receives each day can be a gauge to measure how successful a particular site is on the web. It is the amount of people visiting a particular site each day. There is something also known as a “unique visitor” which is an individual with a unique IP address that is being recorded into your platform by the time he visits your website. However, unique visitors only mean that no matter how much they visit your website, only one IP address is recorded, thus, they can serve as a good tool to measure the amount and size of audience a website is receiving.

Most experts say that search engine optimization is a great way to generate audience towards a particular website. However, there are also various ways to gain traffic through marketing strategies. All you have to do is be sure that what you are engaging to gain audience suit best your needs and you are not wasting your time and effort in gaining better traffic and page views to your site.

Here are some tips which can help you generate a better traffic to your website:

1. Partnering With Different Social Media Influencer

Contacting a particular online influencer can be a big help, especially if you are starting up your website for the first time; you get to be introduced to thousands of people at once and your brand/website remains within the world wide web for a long time. When influencers talk about you and your website and link back to you, the amount of traffic you will receive will probably increase, so in the end, you get an ample amount of curious visitors within your website.

2. Search Engine Optimization

While being vastly used as an online marketing strategy, what benefits does SEO really give? Search Engine Optimization is often used to attract visitors to a particular site by using different keywords that would enable a website or article to appear high on the list of suggestions given by major search engine websites such as Google and Yahoo. Search engine optimization is an innovative and practical way to boost traffic to your website; all you ever need to invest is the ability to play with words and voila, your website has higher chances of appearing within the top lists of the search engines.

3. Curate Your Content

There is a huge difference between posting random contents on your site than carefully crafting and curating every article you post; that way, readers/customers are more likely to go back and recommend your site to other people.

4. Embed Your Website To Your Tweets

While Twitter is also known as a platform for micro-blogging, it can also be used to promote your website. Embedding your website link to certain tweets can help you gain more traffic since most people spend a lot of time over Twitter, it’s a good strategy to start and build up your audience.

5. Take Advantage of Other Website’s Comment Section

One of the most efficient and cost-effective ways to gain traffic is by leaving sensible comments on other people’s website and putting a link back to your site just right after you finish your statement. That way, people will know and have access to your blog, thus, increasing your daily traffic. It’s a bonus if people will love your blog, so it is important to really curate your content, to keep people coming back.

These are just some effective and cost-cutting ways to gain traffic towards your website. However, you must also keep in mind that one of the keys into ensuring you would gain visitors and increase your traffic is to write and create quality contents. When you make people hooked to your articles, there is higher chances that they will be back for more. Also, it is important to know your target audience, and from there, cater to what you think they would enjoy reading if you’re running a blog or carefully choose products that you know they would surely buy if you are running a business website.

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Best Digital Marketing Strategies To Increase ROI

Digital Marketing Strategies

Companies invest in digital marketing strategies assuming it would help reap best results and elevate their business to great levels. And yes, online marketing is of great support in boosting your business, but keep in mind that if you are not receiving the expected Return on Investment, all your efforts are going into the drain. Sorting things out, here are a few best tips on how to increase your Return on Investment using the best digital marketing strategies.

1.  Create best first impression with the landing page

2.  Views, likes and shares do not suffice

3. Practice in-bound marketing

4. Reach your targeted audience

5. Content is the key

6. Alert on Cocial media

Create best first impression with the landing page

The very first impression about your business is created with the outlook of landing page design. Increased lead generation, better click-through rates, and better conversion rates are all possible just by having the perfect landing page. Businesses that focus more on their landing page enjoy the best ROI. It is also true that websites that carry more than 40 landing web pages get twelve times more leads as compared to others that have just 4 to 8 pages.

Views, likes and shares do not suffice

You cannot keep boasting only of the likes and shares you receive. Gone are those days when these accounted a lot. You would rather have to hint on other elements such as total number of leads generated, website traffic received through enquiry form,social media, and so on; how far you have achieved the goals set, conversion rate for on-page and off-page SEO, etc.

Practice in-bound marketing

Annoying phone calls from unknown numbers and disturbing emails dropping into the mail box every now and then will very soon turn obsolete. Customers these days are well aware of easy ways to get rid of them. If your company should get searched online, you ought to practice very strong SEO strategy and have customer-centric content.

Reach your targeted audience

Running in the wrong path is equivalent to standing still, or even going behind; online marketing will be half done if you have identified your target audience. Google Analytics comes in handy in this regard. It helps you identify who your customers are. You also need to observe their online timings, where are they present? How to reach them? What do you have to offer them?

Content is the key

Be it a blog, whitepaper, infographic, video, podcasts, or whatever, content in any form is your key. You can easily build brand loyalty by including high quality, original and gripping piece of content. This has a great potential for brand building and lead generation.

Alert on social media

Facebook stands ahead of all other social media platforms with 1.59 billion monthly users. This is followed by Twitter with 320 monthly users. However, you should never stick on only to one or two social media platforms, rather focus on many. Keep delivering information with different posts. Keep monitoring results at regular time intervals and remain proactive.

There are a number of other measures to reap better Return on Investment using digital marketing. The right effort with rich content will certainly do the magic.

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