The key word in online business now-a-days is “testing”. If you don’t test your current strategy first, you may see a dissonance between your desired and actual results; leave alone the time and efforts you would put in.
Now the question remains what to test?
Here’re 4 strategies you can test to increase your online business. For majority of online businesses these strategies worked. So they’re safe to test. Now there’s no one-size-fits-all strategy, but these things are easy to try and if you have 5-10 minutes to spare you can quickly apply one strategy out of these four.
Focus on one product:
In his 2004 book “The Paradox of Choice – Why More is Less”, psychologist Barry Schwartz remarked that if you eliminate options from consumers’ minds, it can greatly reduce their anxiety. So you can say that focus is the key. On your product or service page, focus on one product or service and write a great copy about it. It has been shown in research that people purchase more when they’ve nothing to opt from. You don’t need to take this strategy for granted. Just test it for a month and then see whether this strategy works for you or not.
Write great copy:
Copywriting is underrated. People think if they talk about benefits along with features, they’ll win the bet. But as an entrepreneur, you know people don’t buy for benefits, they buy for relatedness. If you sell a product that teaches children of 5-9 years about how to study, you need to aim for their parents and you also need to include the language of those parents in your copy. Don’t talk about how your product will help them, rather rephrase it with how they will solve their problems. If you understand these two things – talking the language of your customers and solving a major problem they’re facing, you will sell much more.
Think about your headline:
Your headline can make or break the chance of making a sale. Here’s how. The first thing your prospective customer will read in your landing page is your headline. So make sure it should have a higher emotional marketing value. Why is it important to have a higher emotional value? Without higher emotional value, your potential customers will not feel related to your product. Here’s how you can check the emotional marketing value of your headline. Go to aminstitute.com, copy paste your headline in the box, select the category from the range of categories and press submit. You will get your EMV score. Higher the score, better would be your chances of attracting prospective customers.
Reposition your opt-in:
Your opt-in is the most important part of your website. People that are not buying from you can be your subscribers at least. And you can sell them afterward. Once they subscribe to your email list, you have a large number of potential customers who will hear from you once or twice in a week. So reposition your opt-in to increase your subscriber-count. Put it in the top right hand corner of your blog/website (it should be visible in every page). Moreover Derek Halpern of Social Triggers says that you should have an opt-in at the end of each blog post. Why? When you write great post, people will like it and if you remind them then and there, chances of subscribing to your email list will be much higher.
The above strategies are tested again and again and they worked for most of the online businesses.
Which strategy do you like most among all? Pick one and start implementing. Remember? Testing is the key word in online business. Isn’t it?