Tag - online business

Social Media Marketing Services: How Important To Small Businesses


In today’s digital world, social media platforms such as Facebook, LinkedIn, Twitter and Google are among the leading types of online marketing used by small businesses to market their brands and products. Recent reports from Media-bistro shows that over 70% of small businesses today are using various social media websites as their marketing tool. This, therefore, demonstrates the importance of social media marketing to small businesses.

Due to its cost-effectiveness, ability to generate enormous sales and its capability to reach potential customers, social media is gradually becoming an important marketing strategy for small businesses. Below are the major detailed factors marking the importance of social media marketing.

The acquisition of customers is easier on social media

Following the fact that almost half of the world is registered to various social media websites, it increases the chances of small businesses acquiring more potential customers through these platforms. E-Marketer shows that over 1.7 billion users are using social media enhancing the probability of small businesses acquiring more customers.

Social media is inexpensive and effective

Ideally, various social media websites are easy to access following their cheap and efficient qualities. As a result, small businesses are enabled to reach a large number of potential customers in little time with much ease. Interviews conducted by Forbes magazine on various corporate shows that social media marketing heightens business exposure.

Social media can generate more sales

Social media marketing goes a long way into ensuring leads are generated, thereby increasing the sales for small businesses using its various platforms. Recent surveys by social media today shows that 71% of people registered to different social media platforms are more likely to purchase goods from businesses marketing their brands on social media. Comparatively, a study carried out by Hub-Spot reveals that social media marketing produces more marketing leads compared to other marketing strategies.

Social media facilitates direct interaction with customers.

The advancement of technology has equipped social media platforms with the ability to enable businesses to interact with their clients directly. For that reason, small businesses can entice potential customers through engaging them in interactive techniques such as polls and Question and answer. Socialmediatoday reveals that 53% of marketers are utilizing social media as an engagement strategy to acquire more customers.

Multiple small businesses are looking forward to spending more time on social media

In response to the documented benefits of social media marketing on various media platforms, numerous small businesses are now investing more time in social media. Moreover, social media effective companies have highlighted the positive progress in their business. Socialmediatoday reveals that over 20% of marketers in small businesses spend two to three hours a day on social media. Insights conveyed by Swift page shows that 50% of small businesses disclose that they acquire more customers after spending more time on social media.

When considering the perfect marketing strategy to build your small business, social media offers the best chances of progression. Furthermore, social media marketing is an excellent method of improving and increasing customer base.

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Different Ways To Enhance Your Online Business

Enhance Your Online Business

The key word in online business now-a-days is “testing”. If you don’t test your current strategy first, you may see a dissonance between your desired and actual results; leave alone the time and efforts you would put in.

Now the question remains what to test?

Here’re 4 strategies you can test to increase your online business. For majority of online businesses these strategies worked. So they’re safe to test. Now there’s no one-size-fits-all strategy, but these things are easy to try and if you have 5-10 minutes to spare you can quickly apply one strategy out of these four.

Focus on one product:

In his 2004 book “The Paradox of Choice – Why More is Less”, psychologist Barry Schwartz remarked that if you eliminate options from consumers’ minds, it can greatly reduce their anxiety. So you can say that focus is the key. On your product or service page, focus on one product or service and write a great copy about it. It has been shown in research that people purchase more when they’ve nothing to opt from. You don’t need to take this strategy for granted. Just test it for a month and then see whether this strategy works for you or not.

Paradox of Choice

Write great copy:

Copywriting is underrated. People think if they talk about benefits along with features, they’ll win the bet. But as an entrepreneur, you know people don’t buy for benefits, they buy for relatedness. If you sell a product that teaches children of 5-9 years about how to study, you need to aim for their parents and you also need to include the language of those parents in your copy. Don’t talk about how your product will help them, rather rephrase it with how they will solve their problems. If you understand these two things – talking the language of your customers and solving a major problem they’re facing, you will sell much more.

Attract More People

Think about your headline:

Your headline can make or break the chance of making a sale. Here’s how. The first thing your prospective customer will read in your landing page is your headline. So make sure it should have a higher emotional marketing value. Why is it important to have a higher emotional value? Without higher emotional value, your potential customers will not feel related to your product. Here’s how you can check the emotional marketing value of your headline. Go to aminstitute.com, copy paste your headline in the box, select the category from the range of categories and press submit. You will get your EMV score. Higher the score, better would be your chances of attracting prospective customers.

Haedline Analyzer

Reposition your opt-in:

Your opt-in is the most important part of your website. People that are not buying from you can be your subscribers at least. And you can sell them afterward. Once they subscribe to your email list, you have a large number of potential customers who will hear from you once or twice in a week. So reposition your opt-in to increase your subscriber-count. Put it in the top right hand corner of your blog/website (it should be visible in every page). Moreover Derek Halpern of Social Triggers says that you should have an opt-in at the end of each blog post. Why? When you write great post, people will like it and if you remind them then and there, chances of subscribing to your email list will be much higher.

Social Triggers Opt In

The above strategies are tested again and again and they worked for most of the online businesses.

Which strategy do you like most among all? Pick one and start implementing. Remember? Testing is the key word in online business. Isn’t it?

Got questions? Email us at: marketing@tomrain.com for answers.
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