Tag - social media

7 Tips To Attain Success In Facebook Marketing


It is a known fact that Facebook is among the major leading social media platforms in the world. Ideally, Facebook is loved by many people for its ability to enable users to share videos and photos. Business owners also use Facebook as their primary source of sales, traffic, and branding. Many marketers have revealed that various strategies could be utilized to market in Facebook successfully.

The following list shows the different strategies that could be effective for making Facebook a marketing strategy for many businesses.

Using your email signature to show your URL fan page

Instead of using your email to contact clients, it would be effective to use your e-mail signature in showing your fan page URL. Furthermore, having your Facebook media pages URL under your email messages makes it more visible for clients to see and click it thereby inviting traffic.

Using the existing traffic as leverage for your site

It is good to remember that it’s highly recommended to have a website for each business as it works as your storefront for potential customers to purchase products as well as learn more about the services of your business. Therefore, leveraging the traffic in your site through including a Facebook icon that is visible and accessible makes it easier for potential customers to visit your Facebook page.

Promoting Facebook page in your various places of business

Promoting your Facebook page to customers visiting your store is a major way of letting your customers know that you are on Facebook. Therefore, Facebook marketing should be done both online and offline to successfully acquire more clients.

Sending an Email Blast

Sending out an email blast is among the best ways of letting people know that you are on Facebook, and getting people to like your page. MailChimp and Aweber are the most credited email marketing tools. However, it is advisable to send emails blasts on weekday mornings for a productive conversation following Hub-Spot’s study that morning e-mails receive very high CTR.

Creating a Schedule for Updating your Status

According to Socialmediatoday, the average active Facebook users on a daily basis are 758 million. Some of these millions of users could easily be potential customers. Therefore, it would be advisable to post specific contents on your Facebook page that attract your targeted audience. Such materials often involve educative, entertaining and empowering posts.

Finding Out the most Appropriate Time to Post

Among the Facebook page’s favorite features are insights. Visiting your posts insights enables you to determine the day and time when most of your fans are online. Therefore, when creating a schedule, it might be best to identify the time that most of your fans are online and mark these hours as the right moment to post-marketing contents.

Using Videos and Images for Content Updates

Perhaps what makes Facebook more attractive are the pictures and videos shared on Facebook News Feed. Consequently posting marketing materials comprising of images and videos gets over 180% engagements compared to other posts.

Therefore, using the detailed lists mentioned above ascertains the success of Facebook marketing.

Got questions? Email us at marketing@tomrain.com for answers.
Follow our Twitter and Facebook feeds for new releases, updates, insightful posts and more.

Social Media Marketing Services: How Important To Small Businesses


In today’s digital world, social media platforms such as Facebook, LinkedIn, Twitter and Google are among the leading types of online marketing used by small businesses to market their brands and products. Recent reports from Media-bistro shows that over 70% of small businesses today are using various social media websites as their marketing tool. This, therefore, demonstrates the importance of social media marketing to small businesses.

Due to its cost-effectiveness, ability to generate enormous sales and its capability to reach potential customers, social media is gradually becoming an important marketing strategy for small businesses. Below are the major detailed factors marking the importance of social media marketing.

The acquisition of customers is easier on social media

Following the fact that almost half of the world is registered to various social media websites, it increases the chances of small businesses acquiring more potential customers through these platforms. E-Marketer shows that over 1.7 billion users are using social media enhancing the probability of small businesses acquiring more customers.

Social media is inexpensive and effective

Ideally, various social media websites are easy to access following their cheap and efficient qualities. As a result, small businesses are enabled to reach a large number of potential customers in little time with much ease. Interviews conducted by Forbes magazine on various corporate shows that social media marketing heightens business exposure.

Social media can generate more sales

Social media marketing goes a long way into ensuring leads are generated, thereby increasing the sales for small businesses using its various platforms. Recent surveys by social media today shows that 71% of people registered to different social media platforms are more likely to purchase goods from businesses marketing their brands on social media. Comparatively, a study carried out by Hub-Spot reveals that social media marketing produces more marketing leads compared to other marketing strategies.

Social media facilitates direct interaction with customers.

The advancement of technology has equipped social media platforms with the ability to enable businesses to interact with their clients directly. For that reason, small businesses can entice potential customers through engaging them in interactive techniques such as polls and Question and answer. Socialmediatoday reveals that 53% of marketers are utilizing social media as an engagement strategy to acquire more customers.

Multiple small businesses are looking forward to spending more time on social media

In response to the documented benefits of social media marketing on various media platforms, numerous small businesses are now investing more time in social media. Moreover, social media effective companies have highlighted the positive progress in their business. Socialmediatoday reveals that over 20% of marketers in small businesses spend two to three hours a day on social media. Insights conveyed by Swift page shows that 50% of small businesses disclose that they acquire more customers after spending more time on social media.

When considering the perfect marketing strategy to build your small business, social media offers the best chances of progression. Furthermore, social media marketing is an excellent method of improving and increasing customer base.

Got questions? Email us at marketing@tomrain.com for answers.
Follow our Twitter and Facebook feeds for new releases, updates, insightful posts and more.