This is the age of permission marketing. And now customers are also more informed than ever. So if you do anything silly with your online brand marketing, you will not only lose valuable and loyal customers, you will also lose your brand value.
How would you promote your brand so that customers keep coming back to your website and social media page?
We’ve picked up the best 5 strategies you can use to promote your online brand right away. Moreover, they’re also the latest trends because big giants like Samsung, Monster have been using these techniques.
Let’s jump in.
Keep your updates short (as short as you can) in Facebook
Do you know what would be the ideal character length for your Facebook update? Just 40 characters! You may wonder how come it’s just 40!
Here’s the thing. According to the research done by strategist Jeff Bullas, it was found that when you use Facebook updates of 40 characters, the post engagements increases by 86 percent. Moreover, if you give updates of 80 characters, your post-engagements reduced by 20 percent and you’ll only get 66 percent of post-engagements.
The research was done on the retail industry and Jeff examined the rates of ‘like’ and ‘comment’ on each post. So if you’re thinking of promoting your brand, follow the KISS principle – Keep it short and sweet.
Create a short branded URL for promotion
Why use shortened URL? There’re two reasons.
First, it would help your customers remember it easily. Second, this is the new trend of online brand promotion.
All you need to do is to write down your present URL and find a shorter one which is inherent within the URL you already use.
For example, look at www.whiterobo.com. To promote their brand, these two individuals created a shorter URL which is part of their main URL and that is whiterobo.com. It’s easy to use and people can remember it easily.
Ideally, if you want to create a shorter URL, make sure it’s 15 characters or less including the dot. And you will make your mark.
Develop weekly YouTube Schedule
Many companies ignore this advice. But if you take account of top companies, you would see that they post minimum 8 videos in a matter of 2 weeks.
There’re two things you need to keep in mind.
First, you need to be posting video on YouTube on regular intervals.
Second, you need to make sure that the length of the video doesn’t go beyond 3-3.5 minutes. Why 3-3.5 minutes?
The Head of Content for Unruly Media, David Waterhouse did a research on top 50 YouTube Videos and he concluded that the average length of the top YouTube video is 2 minutes 54 seconds.
Generate more engagement with Instagram
Why do that when you can do everything with Facebook? Here’s the astonishing report given by Olapic and L2.
It has been seen that Instagram has been the most engaged social media ever. Have a look at the report below and you would get why Instagram should be your number one choice in creating online brand promotion. That doesn’t mean you won’t do your brand promotion on Facebook. But sequence it in this order – Instagram first, Facebook second.
Use related Hashtags
Have a brand that you want to stand out with? According to the new trend followed by Giant companies, to promote your brand, the first thing you need to do is to use related hashtags whenever you post anything – on Facebook, on Twitter or on Instagram.
Why do that?
The reason is when you use related hashtags your followers can recognize your brand. You can call them “sub-brand-keywords” that can create havoc in your marketing effort.
Look at Samsung Mobile’s recent tweet and you’ll get an idea how to do it.
These strategies work if you work on them and within weeks you would be able to see a drastic difference in your brand engagement.
Out of these 5, what strategy will you implement for your online brand promotion?.